Hire SEO Expert
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
QUALIFICATIONS FOR SEO SPECIALIST
Below are the qualifications expected of an SEO Expert :
- Two to three years of experience in successfully developing and executing SEO campaigns.
- Understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Knowledge of keyword research and data mining tools.
- Able to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills (email, phone, etc.).
- Comfortable analyzing high volumes of data on a daily basis.
- Familiarity with WordPress or other content management systems.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
JOB DESCRIPTION
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We are looking for an SEO/SEM/SMO expert to manage all search engine optimization and marketing activities.
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You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
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You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.
SEO FEATURES
Responsive Website Design
Responsive website design enables a website to automatically adjust for optimal display on desktop monitors, tablets, and smartphones. Because the number of users accessing the Internet from mobile devices is exploding, websites must provide a great mobile user experience. Just as important, Google rewards mobile-friendly websites with greater organic search visibility.
High-Quality, Optimized Content
Google is extremely adept at identifying and ranking content that is authoritative, relevant, useful, and engaging. With the bar set high, content shortcuts and shortcomings are no longer permissible. In addition, content must be written around the specific keywords that have search volume in Google.
Page-Keyword Alignment
A common optimization mistake is packing too many keyword phrases into one page of website content. To maximize lead generation, unique pages must be created for each primary-target keyword grouping. Otherwise, pages may be visible in organic search and even drive traffic, but they will not produce leads because the content lacks relevance.
Internal Linking Structure
A well-optimized internal linking structure enables Google to determine which pages of a website are most important. Links to high-value SEO pages should appear more often, occupy valuable real estate on the page, and be prominent in the website’s overall navigation structure.
Page Loading Speed
For both human users and search engine crawlers, high-speed page loading is an enormous plus. Proper design and development techniques, along with the right hosting provider, ensure a company website loads like lightning.
Title Tags
Well-composed title tags based on solid keyword research continue to be a major ranking factor for Google and Bing.
RESPONSIBILITIES FOR SEO SPECIALIST
Below are some of the responsibilities an SEO Expert is expected to assume in their position :
- Develop optimization strategies that increase the company's search engine results rankings.
- Research SEO keywords to use throughout the company's website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
